In the recent Harvard Business Review, it concluded that companies that had a “social cause” as important as their commercial objectives would be the success stories of the future.
Rules for the social era … Sharing, not telling. When companies think of social media, they hope to get consumers to “like” them or “fan” them, as if that increased connection is meaningful. Again, that captures the marketing aspect but misses the strategic point. The social object that unites people isn’t a company or a product; the social object that most unites people is a shared value or purpose.
It’s not surprising, therefore, to see a progressive company like RightMove getting behind a charitable cause, and giving it a creative twist.
Rightmove have joined forces with Bristol Zoo to help find a new home for Silverback Jock and his growing family.
Sharing over 96% of the same DNA as humans, it’s not surprisingly that gorillas have similar needs to us, such as larger living spaces and privacy for teenagers.
RightMove have allowed Bristol Zoo to join the portal and list both new and old Gorilla’s houses for people to learn more about how they live, their family set-up and the exciting plans for their million pound development. Work will soon get underway to refurbish and extend the existing enclosure to provide more than double the amount of space for the Zoo’s growing family of western lowland gorillas. The Zoo is calling for the generous support of the public to help create an exciting and stimulating home for the family.
Well done to RightMove for this fun initiative to help raise funds for the gorilla’s new enclosure at Bristol Zoo!
Property Tribes will do all we can to support it and bring it to the attention of our homo sapiens community, the leading Landlord and investor community in the U.K.
Vanessa Warwick
Follow me on Twitter: @4_walls
Vanessa Warwick is a former TV presenter, turned professional Landlord, consultant, and speaker. Along with her husband Nick Tadd, she founded Property Tribes, which is now the U.K.’s busiest on-line Landlord and investor community. Nick and Vanessa have just launched their new tech product, Yulpa, an on-line “property office/filo-fax” that helps you organise and manage your entire property life in one place. It comes with an iPhone app that does auto due diligence on any property being considered for purchase.
Vanessa and Nick advocate the use of technology and digital and social communications in property, and speak at events all over the U.K. as well as consulting for the BBC on property. They invest mainly in flats London and family houses in the South East and are also big advocates of holiday lets, having two upmarket holiday lets on the South Coast that achieve above-average occupancy thanks to the couple’s web efforts and vertical marketing strategies.
