|vanessa warwick's Forum Info
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|Additional info about vanessa warwick
||Former MTV presenter, now professional landlord, entrepreneur, property consultant/speaker, founder of Property Tribes forum & Community Management Consultant.
Nick and I have a portfolio of flats in North London, family houses in the South East, some stock in the North, and two high yielding holiday lets on the South Coast.
We formed Property Tribes in February 2009.
Back in 2009, I was already a prolific poster on forums. I recognise that I am an opinionated person and I LOVE property & Landlord-ism, so am always happy to share my thoughts and experiences and support others on their journey both on and off-line.
I had been a regular poster to two forums, LoveProperty.com and Singing Pig and had posted over 6,000 posts on those two forums.
But there was a problem.
In fact, there were several.
For Landlords to grow intellectually there must be more a range of forums. Each forum will have a different culture and different agenda. That is healthy. It is the responsibility of every forum owner to act in the interests of the community and be aware of how diverse the community is.
We saw some of the issues with other forums, and as they didnâ€™t meet our specific needs, Nick decided we should create our own.
That is how Property Tribes was born.
There was no plan, no strategy, no desire to monetise it, nothing.
Other than we decided to create a place where professional Landlords could network and share for the greater good of the community. We wanted a place where we could learn and grow ourselves, and create a network of like-minded people. We wanted to create a destination that was friendly, supportive, and valuable in terms of resources â€¦ both content and people. A place that would not allow defamatory comments, personal abuse, or flaming behind anonymous avatars. A place where people could post with confidence.
Nick set up Property Tribes on Ning (a free social networking platform) on 18th February 2009.
We invited about 30 of our property friends to come and join us.
We had no marketing budget and, because of that, the forum was left to grow organically and very slowly. But that was okay with us. We were busy doing other things and were learning ourselves about the power of community and how to manage it.
On 19th November 2011, Property Tribes topped 3,000 members and today, as we move to the new platform, we are approaching 4,000, so the growth is accelerating.
In late 2010, Nick realised that Property Tribes needed to be taken to a new level. We were very restricted by Ning with what we could do to improve the site, so we came to the decision that we needed to â€śownâ€ť the code of the forum, rather than rent it.
Nick set about soliciting members views on how to improve the site. We had great input from the community, especially John Corey, who all gave very detailed feedback about how to make the new Property Tribes a â€śsuper forumâ€ť.
The most important thing we realised is that, in order to be successful, the new Property Tribes needed to provide a far more â€śpersonalisedâ€ť experience. We are entering the era of â€śmass customisationâ€ť where people can customise their technology and inputs to suit their specific needs. The new Property Tribes needed to be able to be customised to each memberâ€™s specific interests â€¦ both topics and people.
Says Nick â€śWe know only too well that people are bombarded with huge amounts of information on the web 24./7. The new Property Tribes had to address this, and help manage it via personalisation, curation, and validation. Each memberâ€™s Home Page can be customised, so no two members will have the same Property Tribes experience â€¦ it will be completely personal to the individualâ€ť.
So that was what Nick focussed on achieving.
In December 2011, we finally secured funding from a private investor to start the coding work.
Nick has worked tirelessly through the six months, along with our Technology Officer Ralph Stenzel to create the new site.
One of the biggest issues for us was not to lose all the hugely valuable content that had been contributed to the old PT. So Ralph created a â€śpage scrapingâ€ť programme to migrate all the content across to the new site.
With the new site comes new costs, especially maintenance and this was something we needed to address without compromising the original â€śnon commercialâ€ť ethos of Property Tribes.
Nick has therefore devised a subtle & targeted promotional add-on for businesses, along with sponsorship of the main forum and sponsorship of the individual Tribes.
In order not to compromise the integrity of the forum, it will be completely transparent how it is monetised.
So that is how we arrived at the new Property Tribes, launched 1st July 2012.
||Co-founder of Property Tribes with my husband, Nick Tadd. Professional investor/Landlady, consultant, public speaker, serial poster on forums! Invest in both U.K. and Larnaca area of Cyprus.
||Other committed and serious investors. Anyone who wants to move forwards!
||Love to share information, due diligence enthusiast, connecting people.
||Property Investor Show at Excel, NALS Conference, network events around the U.K.
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