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  • Technology

    A picture is worth a thousand words

    As the saying goes a picture is worth a thousand words - so why do letting agents use poor photos when advertising a property.  If I look at Rightmove and properties for sale, generally, the photos are of a good quality and the property well presented.  Look at rental properties and it seems that the agents are not particularly bothered.

    How do we get agents to improve the quality of photos to compare with those used for property sales?

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    I agree, there does seem a discrepancy.

    Upad have a video on this topic:



    Interesting old discussion here as well - Professional photos 

    Also worth noting, while a picture paints a thousand words, a video paints a million!

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    I would suggest its because of the demand for rental properties, that the agents often dont have to bother using nice images as the properties are snapped up rather promptly.

    Whereas with Estate Agents they are on the market a bit longer, they need nice photos to get competition a bit of a bidding war and the owners are paying for good photos.

    Way to solve it? -- take your own photos. I do well with photos I feel but can never get "small rooms" done well.. Could do with a lesson on how to photograph small rooms.

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    With properties taking longer to let I think we need to be pushing for better photos.  I know some photographers are providing training to estate agents how to take photographs and getting the angles and lighting right.

    On your small room, either a wide angle lens, or don't try and get it all in one photo, we have a local estate agent that seems to specialise in over exposed photos - makes everything look bright - and small subjects such as a snapshot through a doorway, Very effective and produces good results.

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    Completely agree- seems odd that so many high-street agents still do not use quality professional photos when marketing a property.

    Because of how our company works, we cannot make landlords get professional property photos but time and time again our research has proven it increases tenant interest, gets a property let quicker and reduces void periods so we highly recommend them.

    Professional photos can be a fairly significant cost but in our opinion it's worth it for the reduced void periods and the potential to use them again next time the property is available.

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    I do agree photos do need to be better but I always shy away from doing really professional looking photos that make the property look too good as you end up wasting your time when the prospective tenant turns up and says this is nothing like the photos. Therefore I deliberately take pretty bland pics that don't tend to misrepresent the true condition of the property. Not that I am suggesting anyone is trying to misrepresent anything.

    If however the house was being sold, people are a lot more tolerant of the artistic licence and when all said and done they are rarely buying what is there now and more what they can make of it. Tenants on the other hand are taking what is there now and therefore being quite frank about that in the images is important.

    I know you are going to all shout me down for this haha.

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    Landlord with 25 years’ experience in the property market and a specialist in tenant referencing, ID and credit screening. Creator of identity, credit and anti-money laundering system ValidID.co.uk

    Agreed and basically if you are going to cheat, cheat properly. We all know they use special lenses and angles to make rooms look bigger and front yards look  longer  but don't they realise that in the picture if the kitchen door  and  washing machine are both wider than their height, people will smell a rat?


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    I agree, I don't get it either!

    I always get professional ones done - then you can then save them in Google Drive / Dropbox and just share a link with people and they get the full file!

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