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  • Buy-to-Let

    Agency ads: what does "would suit investor" mean?

    Hi all,
    This is something I'm curious about. So many agents include "suitable for investors" or words to that effect in their ads. But what exactly do they mean? And should this be taken seriously as an indication that a property is worth further investigation?
    Do people here take any particular notice when they see those words? Or would I be right in suspecting that it's marketing speak for "this place could represent a chance for us to take some money off an inexperienced investor".
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    Hi Bruce,
    Yes, I often see this. I suspect it means that the property might need some cosmetic refurb (so there is money to be made) or it's a bread and butter rental property where there is a demand for rent. It might also be an indication that the vendor is interested in a quick sale, which means they might consider a lower price for a quick completion. As investors are "proceedable" i.e. not in a chain, this can be attractive to people wanting a quick sale. Mostly I think it is marketing spin though. The best thing is to ring up and ask why they think it suits an investor! Estate agents often have insider knowledge, and, if you build a rapport with them, they will share it with you.
    I tend not to use the word "investor" as EA's are terribly jaded by all the NMD crowd making big claims and promises, and then it coming to zilch. I tend to say I'm a professional landlady looking for more properties in the area. I ask them what they think of the area, and try and tap into their local knowledge. If you befriend them, they will help you a lot.
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    Hi Bruce
    I concur with what Vanessa has said.
    Also to add that EA's are probably sick of Investors who make promises and then do not deliver. Best approach is not to introduce yourself as in invetsor, in fact i never use the word either when im talking to a new EA. I just let the fact that I can offer and purchase quickly do my talking.
    Regards
    Wasim
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    Suitable for investors mostly means the agent has not got a clue.
    Very few agents are investors. How they could figure out something is suitable is an open question. If they really new that the deal made sense for an investor they should think hard about buying it themselves. Most are too broke to do so but still...
    Suitable for investors is very similar to the other flowery language used to describe a property. it is there to make the phone ring.
    When you do find an agent that gets it and who is open to being trained as to what you really are looking for hang on to the agent.
    John Corey
    https://www.ChelseaPrivateEquity.com/blog
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    John Corey 


    I host the London Real Estate Meet on the 2nd Tuesday of every month since 2005. If you have never been before, email me for the 'new visitor' link.

    PropertyFortress.com/Events

    Also happy to chat on the phone. Pay It Forward; my way of giving back through sharing. Click on the link: PropertyFortress.com/Ask-John to book a time. I will call you at the time you selected. Nothing to buy. Just be prepared with your questions so we can use the 20 minutes wisely.