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  • Technology

    An inspirational chat with Google about property tech

    As many of you are aware, Nick and I have always been advocates of the adoption of technology in the property sector.

    We believe that it creates many benefits:

    Transparency

    Accountability

    Audit trail

    Automation

    24/7 support

    Documentary evidence in the event of disputes

    Efficiency

    Collaboration

    Enhanced communication

    Solves problems and pain points.

    Offers instant gratuity to users.

    Ultimately, the adoption of tech benefits the entire community and provides a better experience of the PRS for all, in the absence of regulation.

    Transparency is a crucial element of improving standards within the property sector.

    We were therefore delighted to be asked to host the prestigious Future Prop Tech 2015 event in London earlier this week, where the keynote speaker was Housing Minister, Brandon Lewis. Scott Sinclair of Google was also speaking, and we recorded this interview which is a "must watch" video for landlords, lettings and estate agents, and anyone with a property-related business.



    If you enjoyed this video, you may also get value from: Are you going digital in your property business? Top 4 social media sites for property professionals

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    punchy and the way forward - great interview, loved the idea that Other competitors in the property industry are not other property companies!
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    Thanks for commenting.

    I really liked that comment as well, and also about being fast-moving and reaching out to people through video and giving them material to consume so that they learn about your company before they have ever been to your website!
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    (16-10-2015 12:00 PM)Vanessa Warwick Wrote:  ... reaching out to people through video and giving them material to consume so that they learn about your company before they have ever been to your website!

    Switch the thinking. The video content and what users experience is your website. They do not go to the video and then decide that they should be visiting your website. That is a two step process. A good user experience would not make it so obvious where the video is and where the website is. They would just have an app that does it all.
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    John Corey 


    I host the London Real Estate Meet on the 2nd Tuesday of every month. 11 years and running. If you have never been before, email me for the 'new visitor' link.

    PropertyFortress.com/Events

    Also happy to chat on the phone. Pay It Forward; my way of giving back through sharing. Click on the link: PropertyFortress.com/Ask-John to book a time. I will call you at the time you selected. Nothing to buy. Just be prepared with your questions so we can use the 20 minutes wisely.

    I agree John.

    However, YouTube is a massive search engine and people may "find" you through a video first. Therefore, there needs to be a clear link to your website to make sure they make that journey.

    That is why branding your content and making the link journey easy is so important.
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    Love this!  Says it all!

    What disruption looks like: ? replaced

    ? ☎️ ? ? ? ? ⏰ ? ? ? ? ? ? ? ? ? ? ? ⏳ ? ? ? ⌚️ ? ? ✏️ ? ? ? ? ? ? ? ? ? ? ? ✉️ ? ✒️ ? ? ? ? ? ? ? ?

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    Rightmove testing 360 degree virtual reality –

    Rightmove has started to test a virtual reality viewing platform that lets members of the public explore properties without having to leave their sofa.

    Two virtual reality immersive tours are now available via Rightmove to view on a smart phone through a Google Cardboard headset.

    Each property was filmed on a camera rig with six connected GoPro cameras, and the footage is stitched together with editing software to create a fully immersive 360-degree video.

    People can try out the tour using a Google Cardboard headset on this example video:



    Full/source story

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    A really good idea

    But this means people will certainly have to clear up their properties

    No way would I want cameras in my place

    Far too cluttered to the verge of resembling Steptoe's!!

    Perhaps a RM House Doctor would be needed for every listing!!

    But this idea could further reduce High St LA

    Online LA using this technology could well see the demise of many traditional High St LA!?

    Photos are all well and good, but being able to have a viewing without being there makes a lot of sense.

    People are time poor

    LL wishing to market and homeowners wishing to sell would find this digital methodology ideal.

    It will soon be a standard on RM that aswell as photos there will be an accompanying video of the property and its environs


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    Just up-dating this thread.

    I came across Scott Sinclair's full presentation from the event where we filmed our interview:


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