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Following on from Vanessa’s earlier post, you’ll know that great property photos are essential if you want to make the most of your listing and find a tenant quicker. Our own research has shown that an advert with professional photos receives up to 8 x more enquiries. Many landlords, industry professionals, tenants and online letting agents such as Upad, will tell you that professional photos are well worth the expense. However, you can take great photos yourself, without hiring a professional;
Preparing your propertyArguably the most important part of taking photos of your property is preparation: make sure the rooms are set up in a way that makes your property appear spacious and desirable. A big part of this is de-cluttering. Removing any unnecessary items on tables, work surfaces, and things piled in corners. This will achieve three things: makes your property appear bigger; makes you appear professional; makes your property appear more desirable. If necessary, re-arrange furniture so it makes the most of the space in the room – the more flooring on show, the bigger the room will appear. Do make it very clear on the advert what’s included though- a tenant expecting an unfurnished property from a photo may be unpleasantly surprised to find a room full of furniture!
Picking your shotsThere is a benefit to taking photos both during the day and during the evening. Whilst swathes of daylight can make your property appear warm and inviting and are better for the vast majority of shots, night time photos can show of some particularly impressive spot lighting, a city view or show tenants how evenings spent in the property will look. When taking photos during the day, pick the time when the sunlight is streaming directly into a room, rather than casting shadows off the window frames.
Taking your photosTo make the most of your property, you need a decent camera. Our professional property photographers use hi-end DSLR cameras, fitted with a wide-angled lens – perfect for opening up your property, whilst capturing it in detail. Now you don't necessarily need such an expensive set-up to do it yourself, but we wouldn't recommend taking them on a phone.
Here are the 6 top tips when taking the photos:1. Make sure your camera is parallel with the ground when taking the photo – images that are offset look unprofessional and haphazard. Best to use a tripod or flat surface at the right height.2. Stand at one diagonal of the room and face the other. This means you can capture the room's depth.3. Only use a flash when taking shots of a particular item, such as a TV. It lights a full room too unevenly, but can provide emphasis for items in the foreground.4. If your property doesn't get a lot of natural sunlight, set your camera's exposure time for longer, so it lets more light in. This will brighten up your property.5. Avoid blurry photos – not only do they look amateur, they obscure any detail you might want to get across – keep your photos crystal clear and focussed.6. Avoid taking photos straight into the sun – they will bathe your photos in sunlight, but so much so you won't be able to see anything else.
Editing your photosEven if you take on board all the tips above, it's not guaranteed you'll get perfect photos. But not to worry, there are many photo-editing tools available; some very expensive (Adobe PhotoShop), some free (Google Picassa). The most common tools you'll need are; contrast to improve the definition of items in your property, brightness to adjust the lighting and rotation to make sure all photos appear parallel with the ground.
Upad are the UK’s largest online letting agent providing advertising services and expert knowledge on getting your property seen on the largest lettings sites. Property Tribes members can also receive an exclusive £40 discount on any advertising package.
We've also shared other tips on Property Tribes, on how to make your rental stand out online http://www.propertytribes.com/how-make-y...27059.html
If it's of any help to anyone, I down loaded a free (older) version of Photoshop from Adobe, I use it a lot for design/marketing purposes.
Photoshop Elements maybe better suited and easier to use for the purpose of marketing ones property.