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Here at Property Tribes, we have long advocated the use of video in property marketing, both for sales, lettings, and holiday lets.In what could be the most stunning property marketing video EVER, the producers have captured not only the property, but the aspirational lifestyle that goes with it.The 16th-century Grade Two manor house with a private platform on the Ffestiniog railway is for sale for £795K.The video was for sales purposes, but it could easily be used to market the property as a high class holiday let.It's rare to personalise a video and show the owners. The video also uses pet placement.The only negative .... The video leaves me scratching my head as to why anyone would want to leave such an idyllic lifestyle?!What do you think of the video?For HMO Week, we had some tips about creating great property marketing, which are worth reprising:SEE ALSO - How to make your rental stand out on-lineUP NEXT - Are you leveraging "anticipation happiness" in your property marketing? DON'T MISS - Property marketing technology - space mappingNOW WATCH:
Yes, the visuals are stunning. The video is great and does what it aims to do very well which is showcase the exterior of the property and it's surrounding areas. The only missing bit of the puzzle (in my humble opinion) is the showcasing of the interiors which is where virtual walkthroughs/ 3D virtual tours come into play.
Not ideal for my first post, but I don't think I would be doing myself any justice if I didn't mention that this is something our company, provides as a service.(*Moderator note: Content removed*).
Thank you for your glowing review of our recent production Vanessa. It was great fun to film and the owners and their estate agent, Walter Lloyd Jones, were fantastic subjects/actors in the video. And of course the star of the show, little Molly (the sheep dog)!
We are pioneering the lifestyle approach to property videos in the UK; something that the US, Canada and Australia have been utilising with great success for some time now. If you've got a pool, film someone enjoying it. If you have stables, film someone saddling up and riding. Having people in product adverts is something that marketers have been doing for many years; yet with property, one of the most expensive things anyone will buy or sell, a sterile approach is adopted to marketing. We want to change this.
We have done much research to property marketing videos and consciously don't film all the internal parts of the property. We create a feel for the property, draw the viewer in, give them a taster of the property and the lifestyle, but leave them wanting more......in the form of a viewing! Getting a potential buyer to imagine living in a property before even visiting it is a huge hurdle overcome.
We agree with you Vanessa, that this style of marketing would work for lets and holiday lets too. We had the opportunity to produce a video for a lovely holiday let in Llandudno, North Wales. We not only filmed the family arriving at the property, exploring it (of which we captured their real initial reactions), enjoying the facilities; but also filmed them enjoying the surrounding area; which is as much a draw to the potential holiday letter as the property is.
We look forward to hopefully having more of our videos featured on your site
Best Wishes, Gareth
Hi Gareth,Thanks for joining our discussion and welcome to the tribe. Your approach is interesting as it features the owners, which makes it more personal.When selling properties, people are always advised to DE-PERSONALISE though!!Did you have any concerns that the people in the video might make it seems the property was only for that age group?I found your holiday let video and will share it on our thread about marketing holiday lets as well as here.
That's a great question, and one we consider quite carefully. We first spend time with the estate agents and home owners to identify their target buyer, so we can tailor the video to suit the perceived target buyers. In some cases, like Plas y Dduallt, this target audience could be quite broad, so we included the visiting family in the video to show how it's a great place for families too. The other reason for including the family is to show that the property is private and tranquil but not remote or inaccessible, with friends and family arriving by train to your very door, as well as being able to jump on board for your grocery shop; and that it is also a great social property. If the vendors of a property being filmed don't reflect the perceived potential buyers we are targeting, then we would bring in extras that do.
We saw how it would be a dream property for any train enthusiast, so led with the aerial train shots to instantly captivate their attention but didn't leave it too long to show the property
Thank you so much for sharing our Argyle cottage video too. That one was also great fun to film and we used the current selfie craze to show there will be memories made there and kept there forever.
Fantastic video. Certainly whetted my appetite for the property and I'm not a grandma yet.