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  • Buy-to-Let

    The marketing of the PRS

    We constantly read about the negatives of the PRS, is it about time that the landlord associations worked with a marketing company to develop a strategy to highlight what is good about the PRS.

    The following you tube videos are for cars and I doubt the budgets would be available for anything like this but they do get across a positive message about their product.

    Or is it something your could do for us Vanessa?  :-)

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    Video production is an expensive undertaking.  If the landlord community raised the money, then landlords could create a film to promote themselves.

    Here are a couple of music videos I directed:

    I might not be the best person for the job! Smile

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    It would be good to have a positive message we could link to on social media.

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    I do concur, but what might such a film be like to engage the wider population?

    Perhaps if anyone has any suggestions for creatives, they could share them on this thread.

    ​I will also put my thinking cap on. Smile

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    Perhaps we might even get DL and JC singing from the same hymn sheet,

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    Many wont remember but myself and DL did actually  knock out a little number back in 1976

    https://www.youtube.com/watch?v=z0qW9P-uYfM

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    Jonathan Clarke. http://www.buytoletmk.com

    If DL has photos of the derelict factory, it being pulled down, site cleared and new houses built mixed with photos of a child building a similar house out of Lego bricks.  There must also be other projects of up market HMOs from run down houses etc etc.

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    This is an interesting topic. I understand bodies such as the RLA, NALS, NLA etc put a lot of their resources into liaising with gov't re. legislation changes, how these would impact the sector etc, but the day to day promotion on social media seems to be non-existent. You compare this to Generation Rent, Shelter etc who are constantly driving their narrative across all social mediums.

    It would be interesting to see, in monetary terms, how landlord bodies' marketing budget differs to those tenant lobbying groups above.

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    David Heron

    There have been several LL's on here that have taken near derelict buildings and turned them back into homes. This is one example of showing how LLs are giving back.

    DLs BTR project would be an interesting one as well. Showing brown-field > homes.

    I totally agree that we need to start showing what we're doing as without it we have no voice to the wider public.

    The NLA/RLA are engaging with the Govt, maybe we need to start promoting ourselves to the public?

    Vanessa, I've always thought your computer graphic type videos have been very good. Simple short videos like that with facts about what the PRS does would be great. I'm not volunteering you, but maybe we do need to start promoting ourselves more?

    An interesting way to start giving some proper information back would be to post a link to one of our Youtube videos in a propaganda GR video perhaps?

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    In a Nutshell in the Publics eyes and the Politicians we are not solving the Home Shortage we are making it

    I don't know what the figs are but what percentage of our community build new homes in the UK

    In my network  I don't know one

    Every Landlord I know will build existing housing stock or convert a large Home into an HMO

    If Landlords were to build good homes to rent we may have a better PRS

    most Landlords will purchase a BMV property and do it up and put it up for rent

    The Politicians see this as wrong hence we have the Changes that face us all

    If Landlords Did build to rent they will be in a very different situation the reason most don't do Build To Rent is because they either cant afford to or can not be bothered to do so

    We have huge developments for Students in Newcastle and I haven't yet seen one piece of bad publicity

    why is that when we see attacks on the Small Landlord Bed in sheds over crowding ect ect

    the fact of the matter is we are seen as leaches in the Housing world

    we  are fragmented and have poor regulation and I am not talking about Environmental Heath

    I am talking about more secure tenancy's and rent control

    I was walking down a street I invest in the other day and all the Houses were built by the Council

    Today I would say its 50 50 some are owned by owners and some by BTL investors

    The councils have updated all there property with New Roofs New Windows and New Gardens with Drives and fencing

    The rest of the Houses in general may have a new front doors and windows and maybe a extension  but in general are not as good as the Council Houses

    The Truth of the matter is the Landlord will have a mortgage and maybe 50% or more will be paying a Mortgage

    We in general are looked at by the Professional's in the market as a cottage industry which hold 20% of the UK housing market and run badly

    The councils and Housing assoctions or Build to Rent   prefer choice of the Govt

    Our reputation stinks in the eyes of every one but ourselves and the industry's who supply us there services

    Its the Housing shortage and our own reputation who will single  the end of BTL in the UK









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    Learn Change and Adapt ?????

    All comments are for casual information purposes only. If you wish to rely on any advice I have given please ensure you obtain independent specialist advice from a third party. No liability is accepted for comments made.