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Some useful insights for holiday let owners from Strutt & Parker’s annual waterside survey:
Putting a price on wellbeing
According to Strutt & Parker’s latest Waterside Survey 38% of research participants believe that people who live near water - be that the seaside, a canal, river or lake – are physically healthier than those who do not. Forty-three per cent think people living near water are generally happier and the perceived ‘better air quality’ would incentivise them to uproot and move to be beside the seaside (or indeed any source of open water including rivers, lakes, ports and docklands).
In keeping with these associations between waterside living and health, 42% of respondents said exercise was their favourite waterside activity and 45% thought this lifestyle could benefit their mental wellbeing too – a 10% rise from last year’s survey.
Richard Speedy, Head of Waterside Living says, “It’s clear that as a nation, we see living by water as having real positive benefits for the mind and the body. We’re so keen on this change in lifestyle that we’d happily pay more for certain aspects of coastal living such as direct beach access or access to water for a boat.
As an island nation, we are somewhat spoilt when it comes to dramatic coastlines and picturesque beaches. Interestingly, while our survey has shown the bucolic cottage remains the number one choice for anyone wanting to live by the water, regeneration in more urban areas is opening up access to the water in a much wider variety of locations and to many more people.”
A Room with a View
When we asked people about the types of homes they want to live in, 79% of respondents who currently work from home wanted outstanding views over water and would pay more for this luxury. The additional investment is significant: homeworkers expressed a willingness to pay up to 25% more for a home with a view.
“When it comes to architectural style, the classic coastal cottage was the most desired type of house (39%). We also found some budding architects and developers amongst those surveyed, with 10% who want the challenge of a self-build and 16% who aim to find a Grand Designs-style property,” says Vanessa Hale, Director of Research.
Urban dwellers were the most likely to wish they visited waterside areas more (85% of respondents living in ‘very urban’ areas and 67% of those in urban areas) compared to a little over a third of rural dwellers (32%) wishing the same. Remarkably, even with our foodie tendencies, fish and chips is still the most wanted seaside dish although 34% craved crab and lobster.An active 42% of respondents claimed that exercise was their favourite waterside activity while over a third (34%) fell for the charms of waterfront bars, pubs and restaurants.SEE ALSO - Holiday let - every portfolio should have oneUP NEXT - Key trends in the holiday lets sectorDON'T MISS - Guide to sourcing & setting up a holiday letNOW WATCH:
Vanessa Warwick Landlord and Co-Founder of PropertyTribes.com **If you have got value from Property Tribes, find out how you can support it in remaining a free to use community resource**
Such an interesting thread Vanessa! I did not know so many people would like to live beside the seaside/coast. It is also good to see that people feel being by watersides can improve their mental and physical health. Definitely showing the pro’s for buying by the seaside or even doing a holiday let there!
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