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  • Technology

    Why is virtual staging not that popular?

    Apparently, in almost every property sell there is / are photos, photo-enhancing, physical furniture staging, cleaning etc. involved to appeal more to the prospective buyers. As physical staging is costly is used only by 10-15% of all property agents or homeowners as an option.

    This is where the virtual staging comes in hand, as it's cost-effective, fast and does almost the same job as the physical staging. It's quite popular in USA, Canada, AU but not in the UK?

    Is there a reason?

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    Hi George,

    In my experience, the estate agency industry in the UK has traditionally been resistant to proptech.  Many dinosaurs inhabit the sector and witter on about it being about people, not technology. Many of them fail to understand that technology does not take away from people and human interaction, merely enhances their experience.

    I think virtual staging is a grand idea and have been making people aware of sites like BoxBrownie.  I reached out to them, but they did not contact me back, which is a shame.

    For many years, Property Tribes has endeavoured to encourage property professionals to take up digital.

    Are you going digital in your property business ... ?

    We have promoted a lot of apps etc. and often been pooh pooh-ed over it.

    It is inevitable that technology will impact every aspect of our lives.  Those that resist it will eventually fall behind imho.

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    Hi Vanessa,

    i appreciate your answer. There are few companies out there in the UK doing Virtual Staging, some of them are easy to discover on google, other - not that easy. I search the google console to see what is the monthly search volume and it's less than 200 searches per month, which In my opinion is very low.

    But I am confused a bit , as almost all agents in the UK are up-to date with their websites, they use phone apps, CRM systems etc. etc. which are part of the tech-side. Even physical staging as some called property dressing is not that popular as in USA for example. Google is showing poor results on many phrases related to that sector?

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